A color-aware menswear store.
Find the colors that suit you first. Shop them second.
Garamond Goods started with a quiet, slightly unfashionable idea: most men look better in a narrower set of colors than they realize, and almost no one has ever told them which ones.
We use the twelve-season system, the same framework professional color analysts work from, and point it at one humble thing: a very good plain tee. A handful of photographs is enough to place you in a season. From there, every colorway we make is matched to your palette by color, so the hard part, knowing what actually suits you, is already done for you.
How it stays honest
We make one garment in fifty-three colors, and we tell you which of them are yours. Nothing is sponsored and nothing is ranked by what pays us, because nobody pays us: there is one product line and it is ours. Every colorway is sorted into seasons by color alone, run through the same classifier for everyone.
The name
It is a small tribute to Claude Garamond, the sixteenth-century Parisian punchcutter whose letterforms this site is set in. Good type, like good color, is the kind of thing you only notice when it is wrong.
Where it is going
The tee is the first thing, not the only thing. The colors our readers actually reach for will decide what gets made next, and in which shades. No guessing. Just the colors the data says matter.
The editors, Miami